Polycount works with organizations facing complex, high-stakes decisions where what is being built does not yet exist and clarity is critical before capital is committed.
The studio creates spatial environments that allow leaders to see, understand, and align around a project before it moves forward. Technical information, design intent, and real-world constraints are brought together into a single, navigable experience that builds confidence at the moment it matters most.
With the emergence of platforms like Apple Vision Pro, these environments can now be experienced at full scale, placing decision-makers inside the project before it is built.
Michael Potts has spent nearly three decades working at the intersection of architecture, visualization, and high-stakes project development.
He began his career in the late 1990s on major international projects such as the Shanghai Science Museum, where he was quickly placed in situations where critical decisions and approvals were on the line. That pattern continued throughout his career, contributing to projects like Vitruvian Park, Klyde Warren Park, and MGM National Harbor, where alignment, approvals, and stakeholder confidence determined whether projects moved forward.
Today, he leads Polycount in building immersive decision environments that allow organizations to understand what they are committing to before they commit to it.
From multiple viewpoints to spatial storytelling, immersive video unlocks a new language for brands, one where the audience chooses how they experience the moment.
Complex projects should not just be explained.
They should be understood clearly enough to move forward with confidence.
